GMS 1World UN-SUMMI T 2020

LEAD DESIGNER / ART DIRECTOR

Was responsible for the development of all event activation concepts & expo-wrapper city concept. Developed the strategy behind how the GMS city expo-wrapper tied into the event thematic and the event goals.

Lead the day to day management of the creative team, that consisted of environmental designers, graphic designers, production designers and strategists.

Made sure all creative development aligned with the brand new FB brand guidelines and the GMS 1World Summit Creative developed by partner agency.