ART DIRECTOR

Lead the creative conception behind the look & feel of the virtual event platform.

Presented and pitched multiple directions to the client and developed the chosen approach with the creative team.

Worked with environmental designers and graphic designers to build a virtual conference hall that functioned as a UI and navigation for the virtual event. Worked to create a seamless, obstacle free user experience that inspired attendees. We included easter egg details in all spaces to personalize the experience to the RSO members such as specific planes flying in the distance and a shout-out to the original in-person venue of Salt lake City.