CREATIVE LEAD | CREATIVE DIRECTOR

PayPal had recently undergone an extensive, dynamic, and highly successful rebranding initiative. Subsequently, we were approached to assist the brand team in creating experiential guidelines for all enterprise events, aligning them with the new visual identity.

Collaborating closely with various client teams, I devised a thematic approach that seamlessly incorporated the new brand missions and key goals into the experiential space. Building upon initial strategy work that clarified the objectives of the document, I developed comprehensive guidelines and a design kit to propel the client team into a new era of exceptional experiences.