Art Director - 2D Lead
OBX Poguelandia is brought to life for a second year launching season 4 of the hit Netflix show.
Took on the lead 2D Designer role for the MKG creative team in their second year on this immersive project. Built a 2D visual identity system that balanced the need for full fan immersion into the outer banks world, and maintained a level of polish appropriate for the Netflix brand.
A tired Art Direction was developed to allow for each 2D graphic to function in the space and play with the immersive 3D builds. From function to fun a kit of over 1000 final print items was developed, printed with unique finishes and executed on-site.